Coca-Cola Co., the world's No. 1 soft drink company, on Wednesday said it will launch a coffee-infused soft drink called Coca-Cola Blak in various markets around the world in 2006.Maybe I'm not their target customer, since I'm not a coffee drinker in general... but do they really expect this to sell?
The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.
(Via The Volokh Conspiracy)
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